The Long Tail

An article in Wired that I found really interesting, analysing how media markets have changed, fragmented, specialised...and what that means for producers and consumers. Chris Anderson argues that:

"The future of entertainment is in the millions of niche markets at the shallow end of the bitstream...

Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture)...

Long Tail business can treat consumers as individuals, offering mass customization as an alternative to mass-market fare."

It's worth reading the whole article if you're interested in the impact of things like Amazon.com recommendations.

I'm in web research mode, as the above might suggest. A's back at work, so I'm thinking about work too - what that might mean in the year ahead.